Why Your Facebook Ads Don’t Perform Like AdWords (And Why They Never Will)

Why Your AdWords Tactics Suck on Facebook Google (ABC, XYZ, or whatever they’re calling themselves these days) pulled in a $75 billion in revenue in 2015. Not bad. Unsurprisingly, the bulk of that revenue came directly from AdWords; as much as 68% of their revenue in 2014. (What? You mean self-driving cars aren’t profitable yet?!)